2012 Subaru Life Dynamic Digital Brochure
Love. It's what makes a Subaru, a Subaru
Live by the moment. Love by the mail.
Life is for exploring. Whether you're hitting your favorite trail, taking a favorite road or tackling your daily adventures, Subaru vehicles are uniquely engineered to get you out, keep you going, and help you embrace more of life's opportunities. And, because every Subaru has Symmetrical All-Wheel Drive, you're able to confidently drive where you want, when you want, to do whatever you want. Smart features to help you do more of what you live for. And the reassurance of award-winning safety for peace of mind. It's why we hear again and again, “I love my Subaru.” Love. It's what makes a Subaru, a Subaru.
Passionate people do passionate things.
True commitment shows through. For Subaru owners, it shows in kayak scuffs and snowboard scratches. It can take the form of dog hair that just won't come out, fresh coats of dust, or extra coats of wax. For many owners, the Subaru Badge of Ownership lets them show their commitment to the life they live and the confidence that has inspired them to fully embrace it. Owners can order them online for free, stick them on, and let everyone know how they experience the world.
More miles, more milestones.
One thing you'll notice about Subaru owners is how long they hang on to them. Terry Prine remembers the day he brought his 2003 Subaru Forester home, and all of the great moments he's had with it by his side. Memories like passing the 100,000 mark on the odometer. With devoted owners like Terry, it only makes sense that 96% of all Subaru cars built in the last ten years are still on the road today1. Terry loves his Forester so much that he even plans on handing it down to his son Miles (that's really his name).
A memory in every mile. Going on tour with my band in '03, the Forester was my bus. I could load in all of my buddies and gear and still had room to pick things up on the way. An amazing time.
One of my favorite memories is driving cross-country. I love being able to go wherever and whenever I want, and my Forester has the same attitude.
Packing up the family and taking our first roadtrip. I tried never to take the same road twice and the kids loved it. They especially enjoyed seeing all the different landscapes through the big windows and giant moonroof.
The joy of having two healthy kids is surpassed by having our third. With a growing family, I know that they're always safe in my Subaru, and that one day, my son Miles will get the Forester to make his own memories with.
We support great passions, too.
Subaru drivers display their passions on their sleeve, on their car and in the way they live. At Subaru, we support this by giving you the capability to go anywhere your passions may lead. But also by getting out there with groups that get people involved and make a difference in your world. Because what matters to you most, matters to us.
Heritage behind us.
Subaru Rally Team USA. There has been no more punishing—and exciting—way to prove our engineering than rally racing. Challenging terrain from snow to gravel to tarmac and sometimes even air, has resulted in six World Rally Championships and six in RallyAmerica. Today, drivers like David Higgins and Dave Mirra continue to write our legend in the dirt.
Glory before us.
Subaru Road Racing Team. To push performance to the next level, we're always looking for the next challenge. Road racing dials up the control and durability forged in rally with the precision and responsiveness to achieve ultimate speed on the track. Making an all-out attack on the famed Nürburgring or taking on all makes in the Continental Sports Car Challenge, our future is fast.
Enthusiasm is contagious.
The love for a Subaru goes way beyond a wave to a fellow owner on the road. All over the world and all over the internet, loyal enthusiasts—united by their passion for life and for Subaru—gather for rallies, events, or just to talk about their favorite subjects.
We try not to waste a thing. Even waste.
In 2004, Subaru of Indiana Automotive, Inc. (SIA) became the first manufacturing facility in the U.S. to reach zero landfill status and be designated a wildlife habitat. And every Subaru plant continues to use green suppliers, reduce manufacturing wastes and CO2 emissions.
Corporate Responsibility.
Through our Share the Love Event, new Subaru owners have helped us donate nearly $15 million over the last three years to charities such as the ASPCA, Habitat for Humanity, Ocean Conservancy, Big Brothers Big Sisters and Meals on Wheels. We look forward to continuing the trend in the years to come.
We are dedicated to supporting and improving surrounding communities through the Subaru of America Foundation (SOAF) and corporate contributions. Established in 1984, SOAF has awarded nearly $6.7 million to programs that support youth-based initiatives in the areas of education, safe driving programs, environment, and local community projects.
Subaru employees provide much-needed volunteer assistance to a variety of community-based organizations. In fact, over the past two years, our employees donated more than 5,000 volunteer hours.
Subaru encourages its employees to support causes and organizations that are important to them. To this end, the Subaru of America Foundation matches Subaru employees' financial contributions to eligible, non-profit organizations on a 1:1 basis up to $2,000 per employee annually.
Subaru recognizes and rewards the academic achievements of children of Subaru of America, Inc. employees and encourages them to further their higher education. Since 1996, SOAF's Scholarship Program has awarded 225 scholarships to employees' children totaling $528,000.
Because it's not always what you give, sometimes it's what you hold back, Subaru builds fuel-efficient vehicles in ecologically minded plants. Subaru of Indiana Automotive, Inc. (SIA) is the first manufacturing facility in the U.S. to reach zero landfill status.
Come out happy. Happiness loves company.
Subaru lovers are a unique bunch of people who tend to have one thing in common—they live life to the fullest. Being part of the Subaru family introduces you to all sorts of opportunities to get out there with others who share common interests and passions. Here are just a few of the events we've all shared together.
Welcome to the family.
Confidence is at our core.
Subaru Symmetrical All-Wheel Drive. A standard feature on every Subaru is Symmetrical All- Wheel Drive. This unique system offers better balance for stability and a more efficient flow of power for greater grip, giving you better traction and control to seize any road and any opportunity with confidence.
All Weather Conditions. Traction and stability keeps you connected to the road in most conditions
Accident Avoidance. Being more responsive to the unexpected takes natural agility.
Spirited Handling. Dynamic steering and intuitive control comes from a near-perfect side-to-side symmetry.
Subaru Boxer Engine. The SUBARU BOXER® engine is remarkably different because it generates more than power. The pistons are laid flat in a horizontally opposed design, providing powerful, yet smooth acceleration. And better yet, a lower center of gravity for increased handling stability.
Smoother Operation. With horizontally opposed pistons, engine vibration is naturally cancelled out. So the revs come on smooth and strong.
Increased Reliability. An engine subjected to less vibration lasts longer. No wonder 96% of Subaru cars built in the last 10 years are still on the road today.
Grater Handling Agility. A flatter engine profile and lower placement in the chassis help a Subaru respond more quickly to changes in direction with better stability.
Circumstances don't define a Subaru, they reveal it.
Subaru Active and Passive Safety. It's under the most challenging circumstances that you find the true value of what you drive. With advanced active and passive safety features, a Subaru is engineered to be at its best in a worst-case scenario. We start by engineering our vehicles with exceptional control and accident-avoidance technologies, then we build in extensive passenger protections. All of these precautions have led to Subaru winning awards and distinctions year after year.
“The only manufacturer with IIHS Top Safety Picks for all models, two years running (2010–2011).”3 —Insurance Institute for Highway Safety (IIHS)
2012 Impreza.
Sometimes the smart choice is the fun choice. “The most fuel-efficient All-Wheel Drive car in America at 36 MPG.” —U.S. Environmental Protection Agency
A new car is a big commitment, but wait until you find out just how committed the all-new Impreza will be to you. Not only will it help you save at the pump, it'll reward you on the road with more comfort and versatility. And you know you can count on its trademark Subaru control and long-lasting Subaru durability. Affordable and efficient, it's a smart investment. Sporty and flexible, it's a fun one, too.
2012 Outback.
Not all who wander are lost. The Outback has what you need to explore whenever and wherever with confidence. Ample headroom and legroom, over 71 cubic feet of cargo space and integrated roof rails with retractable crossbars, are just a few ways the Outback offers up the versatility you seek to take on any adventure. And with the Symmetrical All-Wheel Drive and rugged suspension, you get car-like handling with SUV capabilities. So grab some gear, a few fellow adventurers, and go make some stories.
Go where the stories are. “Perhaps one of the most versatile vehicles on the road, the Outback is a Swiss Army knife on wheels; there is a blade or other useful utensil ready to handle whatever task you throw its way.” —MSN Autos
2012 Legacy.
Good ideas fuel great drives. “At 31 mpg highway, the AWD Legacy delivers better fuel economy than even two-wheel drive competitors.”
From an engine that helps it handle better and Symmetrical AWD that helps it stick, to the strength and presence evident in the exterior design, the Legacy is different. You feel the difference behind the wheel. In the turns. Even your passengers feel it in the extra room in the rear seats. The Legacy is smartly engineered to give you a greater sense of control, connectedness and exhilaration. It is intelligence that you can see and feel.
2012 Tribeca.
You'll always remember the little things. The perfect restaurant you found in that tiny town. Ice cream victory celebrations with the kids. Sundays at the park with the dog. And your Tribeca is built to make them all happen, with room for up to seven and storage for all your belongings. And because no two road conditions are ever the same, the Subaru Symmetrical All-Wheel Drive system sends power to all wheels for maximum traction. Wherever you're headed, time spent together will be the time of your life.
Room for all the memories you can create. “One of the Tribeca's strongest driving attributes is its ride quality; the suspension absorbs road imperfections with ease, making for a very comfortable commute.” —Cars.com
2012 Forester.
What you have to do is now fun to do. “. . . the Subaru Forester strikes the sort of balance between driving fun, ride comfort and outright practicality that make some of its competitors seem downright frustrating in comparison.” —Cars.com, April 2011
The ideal balance between comfort and confidence. A smart combination of appealing design and astounding versatility. It's fun-filled, intelligent, practical, and easy to love whether you're driving it or packing it. Thoughtful details like grocery bag hooks and the way the rear suspension is designed to maximize rear cargo space make your day-to- day errands easy. And with the Symmetrical All-Wheel Drive and the SUBARU BOXER® engine, you have the control and power you need to tackle any adventure. So, if you're ready to turn your to-do list into your love-to-do list, the Forester might just be right for you.
2012 Impreza WRX.
The Subaru WRX is an icon of performance with its racing-inspired 265-hp turbocharged 4-cylinder SUBARU BOXER® engine and its Symmetrical All-Wheel Drive. The rush of power with traction is dialed up by the responsiveness of the sport-tuned suspension for a drive that's always turned all the way up. With commanding looks and a committed soul, it's a car that's as forceful as its presence.
As serious as it looks. As powerful as it drives. “Packs a turbocharged flat-four cylinder with a serious punch as well as a world class all-wheel drive system.” —Popular Mechanics, 2010
2012 Impreza WRX/STI.
Everything you dream of. Like nothing you've driven. “The Impreza WRX STI is a rally-bred performance machine.” —Edmunds.com
The WRX STI is the result of 18 years of rally racing heritage built in, pent up and released the moment you open it up. The turbocharged 4-cylinder SUBARU BOXER® engine effortlessly delivers an awe-inspiring 305 horsepower. The suspension delivers masterful handling and telepathic like control. And when it comes to stopping power, the WRX STI is no less masterful with its standard Brembo® performance brakes. In the rally inspired world of the WRX STI, there is no room for anything less.
Subaru Value.
Get more for your miles. We build a Subaru to give you more out of what matters. Efficiency helps you save when you drive it, and considering how long a Subaru lasts, that can add up. If you decide to sell your Subaru, our top resale value will help you save more then, too. And should you need it, our trademark Subaru safety features might save you the most of all.
The Subaru Legacy and Impreza were named the most fuel-efficient all-wheel drive vehicles in their class. —EPA
The Subaru Legacy and Impreza were named the most fuel-efficient all-wheel drive vehicles in their class. —EPA
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